New MyIDolls range aims to provide kids with 'a healthier body image'

New range of dolls from the Swedish start-up are designed to look like 'actual grown-ups'.
Author:
Publish date:
Social count:
0

A new Swedish company is readying a line of dolls designed to give children 'a more equal society, a healthier body image and more imaginative play'.

The MyIDolls look like actual grown-ups to give children realistic role models to identify with, and the dolls have neutral facial expressions and no set characters to allow a child's own imagination to fill in the blanks.

"We got fed up with the amount of toys on the market portraying skewed body images, unrealistic beauty standards and stereotypical gender roles, that kids grow up with and therefore are influenced by," said MyIDolls founder, Julia Taube.

"Women with thin waists, thick hair, tiny feet, big eyes, bright smiles - kind, caring and here to please. Men with muscles, muscles and more muscles - tough, daring and independent. We´re sure you've heard it all before. The thing is, we believe that representation matters. We wish to give all kids access to the same opportunities to develop a variation of abilities and skills, regardless of gender."

To keep informed of when the first line of MyIDolls are available to stock, click here.

Related

5_Pocoyo.jpg

Body back with new start-up

Former Leapfrog UK MD Richard Body has set up a new manufacturing and distribution company alongside Leapfrog’s former operations director, Vanessa Parsooramen.

897_mypictr_300x300(1).jpg

New kids on the block

At any one time, there is likely to be a number of start-up companies entering the toy industry. Katie Roberts chatted to a few of these ?first-timers? to find out about their experiences so far.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.