Ginette Gisborne is the new marketing manager for its High Street and online business.
She joins Dominoes with over 20 years of marketing experience in the children’s sector having held previous marketing and retail operations roles with Adams Childrenswear.
Gisborne said: "I’m really looking forward to playing a major part in the ongoing success of the Dominoes brand and making it a destination toy store that not only meets, but exceeds customer expectation. I will be working closely with some of the most famous Toy brands in the world to deliver fantastic deals for our customers".
Dominoes Chairman Steven Sansom commented: "Ginette’s expertise in marketing and retail display will certainly contribute to our future success. She will take an instrumental role in shaping the marketing strategy for the total business and we are delighted to welcome her to the team."