Responsible for generating revenue for Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Turner Classic Movies, TMI will operate as a full media consultancy.
The restructure is designed to focus greater emphasis on service rather than sales, and will see experts from digital, programming, research and new business brought on board to facilitate the new approach.
Simon Cox (pictured), vice president of entertainment ad sales at Turner Media Innovations said: “Turner Media Innovations will offer a unique consultancy service built on our in-depth insight into kids’ lives and habits, and aligned with exemplary understanding of our customers’ retail issues.
"We have proven success in delivering integrated campaigns, and the creation of TMI will enable us to ramp up our digital offering, placing consumer trends at the core of decision making. As well as upping the new media ante, TMI will explore opportunities such as advertiser-funded programming, channel sponsorship, and will provide co-ordinated access to sister companies within the Time Warner Group.”
Previously the ad sales, sponsorship and promotions, and sales operations departments reported directly into Simon Cox. The new structure will see Ian Dowds promoted to sales controller, taking direct responsibility for the day to day running of the ad sales department and reporting into Simon Cox.
Jennifer Burgos, director of sponsorship and promotions, and Karl Anderssen, director of sales operations, will continue to run their respective teams and will both report directly into Simon Cox.
TMI’s senior management team will be completed with the creation of two client services director positions which will be filled by Andrew Mallandaine and Rae Adam. Mallandaine and Adam will be charged with driving client relationships and business strategy.
Cox added: “Now is a challenging time for the industry, and the formation of TMI allows us to meet those challenges head on. Our clients continue to negotiate with retail over space and discount. We believe that TMI can help reshape media strategies to become more appealing to the retailer, thereby increasing footfall and ultimately sales.”