New look for Thumbs Up

Gadget specialist Thumbs Up is undergoing a major re-branding and relaunch.
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The firm says it is now one of the top gadget suppliers in the country and has been experiencing exponential growth, year on year and month on month. Traditionally, the core of Thumbs Up’s business came from mail order companies and internet retailers and these continue to be a strong market, but it is looking to expand into more traditional retail channels.

Business development director Wojtek Kolan explained: "We felt that we could improve our logos, corporate branding and packaging. We have scientifically developed our new logo and packaging to increase appeal and to make the strongest impact. We are very pleased with the new corporate image as it works for all our products and looks amazing on store shelves or display units. It’s clean and fresh with the product being the main focus."

He added: "Our company focus statement is ‘Cool and Innovative...’ so we make sure that not only are our products are cool and innovative, but our business style and approach is too. We have a relatively young management team and promote a modern business practice of fast turnaround times, the latest business technologies and ethical trading. Our new branding is dynamic and full of motion, just like Thumbs Up.

"We’re continuing to build our brand within the trade sector, but eventually to the consumer level too. When consumers see the Thumbs Up logo they’ll be assured of the quality and innovation it represents and delivers."



That certain Thumb thing

Carving a niche for itself in the boys' gadget market, Thumbs Up has had huge success online and is now looking to increase its High Street presence too. Ronnie Dungan visited the firm's HQ to speak to boss Wojtek Kolan about its big digit growth...

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