New look for Disney stores

Disney Store is undergoing an extensive refurbishment programme for its UK and European stores.
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The 56-strong chain is also unveiling a new store concept at Lakeside next week which will include an interactive element.

Teresa Tideman, joint MD of the store group told ToyNews: “At the heart of it is presenting a contemporary and updated Disney Store proposition for our guests. Technology will be a big part of it.”

As well as new concept stores the firm will be refreshing all its existing stores.

“The plan is ensure that all our stores come up to the level we want and that all our real estate is appropriate for the brand,” added Tideman.

In addition, stores will be expanded into new European territories. There are already 104 Disney stores across the continent.

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