Get Wokingham reported that Pravin Patel opened the shop two weeks earlier than originally planned to accommodate for demand from locals.
Patel, who will be running the shop, commented: “We are so overwhelmed by the response.
"We were going to wait until all the stock came in the second week of September but then we were getting people knocking on the door while we were painting and putting the stock out asking us when we were opening so we said ‘let’s just open’.
"A lot of customers have come in and we have had good luck from a lot of people. We have had people say it’s about time we had a toy shop in Wokingham."
Patel decided to set up the shop, with the backing of his son and daughter-in-law, after the couple gave birth to his grandson Aidan two years ago. The family moved to Wokingham three years ago and realised there was nowhere they could buy toys for Aidan.
Consumers in the town have been calling for a toy shop to open for several years following the closure of Toyworld and the demise of Woolworths in 2008.
The independent store sells a variety of toys and games from suppliers including Hasbro, Orchard Toys, Mattel, Flair and more.