New home for Little Tikes - ToyNews

New home for Little Tikes

A Little Tikes revival is being promised by MGA Entertainment - which has signalled its intent to complete a full acquisition of the business within the next few weeks.
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MGA announced this morning that it has entered into an agreement to purchase the business unit from Newell Rubbermaid.
 "Little Tikes is an evergreen brand that people from every generation are familiar with. The brand fits into our portfolio and business plan nicely and we plan to take it to new heights with new product innovations and expert marketing," said MGA Entertainment CEO Isaac Larian. 

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