Pierre Cercy, formerly marketing manager of Smoby in France will take up the post in November.
Cercy worked at the head office of the French toy manufacturer in Lavans, in the Jura Mountains. Following positions in national and international sales, he was most recently responsible for marketing and product development.
Simba-Dickie MD Uwe Weiler, said: "With the appointment of Pierre Cercy, we have been able to gain an extremely experienced colleague to carry out this
important task and one who has been already been fully committed to Smoby for more than 15 years."
"Serge Vota has been a valuable colleague to us. He has set an extremely high standard for his successor", said Manfred Duschl, personnel director of Simba-Dickie.