The new launched last week and so far, Explorer sales are up more than 30 per cent on the previous Evolution range at the same stage.
In the ten months since launch, Gogo's has sold in excess of 20 million packs of product in the UK alone.
The addition of the Explorer range means there are now 240 Gogo’s to collect in five different colours, as well as five rare figures.
The collectible characters can also be used to play games such as throwing the figures up in the air and counting how many land on their feet, to more advanced competitions such as ‘Crazy Soccer’, which uses Gogo’s in a strategic game of table top football.
The driving force behind the games are Gogo’s collectors who are going online in their thousands to sites such as Youtube to swap game ideas.
The popularity of Gogo’s has been replicated in the licensing world and Bulldog Licensing, which represents the brand, has secured deals with Portico for greetings cards, Pyramid for posters, Roy Lowe and Sons for socks, Infocado for calendars, Zap for bedding, and Hy-Pro for sports goods.
Halsall launched its wheeled toys range at this year’s Toy Fair, Poetic Gem is rolling out its Gogo’s branded apparel across retail now, and MV Sports is lined up to produce a range of Gogo’s plush, whilst publishing giants Penguin and Random House are adding to their existing Gogo’s titles this year.
Bulldog MD Rob Corney said: “I’ve simply never known anything like the buzz surrounding Gogo’s – the brand is absolutely sizzling at the moment and anything Gogo’s related is just flying off the shelves. The release of the Explorer range can only add to the excitement.”