New Garfield plush toy range revealed

"Garfield is the perfect brand for plush," says Bulldog MD.
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Aurora World is producing a new Garfield plush range.

The Garfield cartoon was first introduced in 1978 and is now featured in over 2,100 newspapers across the globe, holding the Guinness World Record for the most syndicated cartoon strip.

Garfield books have sold in excess of 135 million copies to date. Garfield has also spawned two animated television series, two feature-length live-action films, and three CGI animated movies.

“Garfield is the perfect brand for plush so we are delighted to be working with Aurora who have a reputation for making high quality products that perform well at retail,” said Bulldog MD Rob Corney. 

Bulldog acted as licensing agent for the deal between brand owner Paws and licensee Aurora World.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.