Bears Vs Babies, the latest card game from the creators of Exploding Kittens, raised over $500,000 on Kickstarter in just four hours of the campaign being live.
After one day in play, the campaign has now raised over $400,000 and it smashed past an initial target of $10,000 in less than 30 minutes.
Bears vs Babies, from Elan Lee and The Oatmeal's Matthew Inman, is a card game where players build monsters who go to war with 'horrible, awful babies'.
"It’s easy to fall into two bad categories when designing tabletop games: either they’re easy to learn but completely random, or they’re very strategic but mind-numbingly boring," said Inman.
"You have to walk a very thin line between the two. I think with Bears vs Babies we did that. Let the bear hugs and baby burping begin."
Lee and Inman's first game, Exploding Kittens, became Kickstarter's most backed game project of all time last year, with 219,382 backers pledging over $8m.
Check out Bears Vs Babies in action below: