New Forever Friends baby range hits retail

Bears, comforters and rattles all included in new collection.
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The popular Forever Friends brand has introduced a selection of dedicated baby products.

The new collection includes the iconic cuddly bears, plus comforters and rattles in both pink and blue, along with
photo albums and keepsake boxes.

The brand also continues to be a strong supporter of the Tommy’s charity, which funds research into preventing still birth, premature birth and miscarriage, along with offering support to parents.

The new baby range comes hot on the heels of the launch of the vintage line last year, which continues to grow.

Hallmark’s in-house design team has devised a range of cards and plush toys which hark back to the bears’ heritage, while offering a fresh new look. The collection includes purses, travel mugs, photo albums and stationery.

In addition, consumers can also gain instant smart phone access to the Forever Friends world via a special QR code featured on all packaging.

“At our last count, Forever Friends’ official website has more than 300,000 fans and we’ve dispatched toys and goodies to over 50 countries,” said Richard Hollis, licensing director at Hallmark.

“We have an incredibly loyal fan base and it’s great that the cute gifts and plush toys still continue to create the ‘ahhh’ factor.”

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