Winning Moves has signed up with football magazine Match to create a new line of World Football Stars Top Trumps.
Over the course of the promotion, Match readers will receive a total of 70 Top Trumps cards featuring players from around the globe.
In addition, Top Trumps will play an integral part in the magazine's editorial and pictorial content, with a range of editorial features, quizzes, challenges and ads. There will also be a full colour player poster each week featuring their associated Top Trumps card.
"This is the first time we've partnered with a magazine to give readers the opportunity to collect an entire pack of specially-created Top Trumps cards," said Fiona Hortopp, head of marketing at Winning Moves UK. "This collaboration is a natural fit and enables us to bring Match readers a very relevant new pack - perfect for existing fans and those yet to discover Top Trumps."
Match's Patrick Horton added: "Match is crammed full of fun, facts, interviews, posters, quizzes, competitions, results and stats and there's an obvious synergy between our content and the gameplay offered by Top Trumps. This is the perfect opportunity for us to give our readers even more value on top of the incredible content they get from us each week."
Match boasts a readership of 194,000 football fans aged six plus (source: NRS Jul-Dec 2012), while Top Trumps has sold over 70 million packs worldwide.