New firm rents toys

A new US firm called Baby Plays is experimenting with the idea of being a web-based toy rental firm.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Subscribers to Baby Plays can receive four or six toys in the mail every month, after compiling their wish list from almost 200 toys on the site.

Initially starting with 10 customers in October, founder Lori Pope now has about 200 customers in the US and is preparing to move the operation into a warehouse. She has invested $250,000 into buying toys, hiring employees and subletting storage and office space and hopes to begin making a profit by autumn.

Customers pay between $30 and $36 per month to receive four or six toys a month for three months. If families sign a 12-month contract they can receive six toys a month for $31.99.

Brands available on the website include VTech, LeapFrog and Playskool.

Related

5_Pocoyo.jpg

Clearance firms merge

A new specialist clearance company has been formed by the merger of Toy Connections and software and peripherals firm OCP International.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.