The firm has brought Ben Smith on board to assist Zara Grindrod, director of sales, in the growing national accounts sector which has seen significant expansion over the last couple of years.
Smith formerly worked for Re:creation ini the same role.
He said: "Rainbow has a fantastic portfolio of traditional licensed brands that offer great products to both national and independent retailers.
"In working with national accounts I hope to bring the wonderful heritage and product range of Rainbow Designs to the mass market. I am looking forward to meeting many of our retailers at Toy Fair and Spring Fair this year."
Anthony Temple, Rainbow Designs’ managing director, added. "Rainbow is going from strength to strength and 2010 is a particularly significant year as we mark Snoopy’s 60th anniversary.
"Ben will play a key role in Rainbow’s continued growth throughout the coming year by ensuring our national retailers receive the exceptional service and high quality products Rainbow is known for."