For the 12 months to June 30th 2006, ToyNews had an average net circulation of 6,157 per issue.
Data approved by the Audit Bureau of Circulations also reveals that every single copy of ToyNews goes to a named reader and that there is a zero duplication rate.
Requested in writing or paid-for circulation is 40.2%, which is an impressively high percentage given stringent ABC rules.
“It is beyond doubt that ToyNews is the leading title in the market,” said publisher Stuart Dinsey. “We have the highest circulation, the highest requested circulation, the most influence at retail – and the most genuinely useful information every month.
“Support from the trade has been wonderful and we look forward to further improving our magazine. We will continue to lead the way in print and online.”