Baile will assume his role for the Hong Kong Toy Centre on March 17, 2008.
He has served as a director of Grand Toys since July 2007 and holds 20 years experience in the consumer electronics product development. Postings on his CV include Philips, BMW and Rover Group as well as Franklin and Lexibook.
Jeff Hsieh, CEO of Grand Toys said: "It is great news for Grand that Matthew is joining our team as he brings with him considerable expertise. We are all looking forward to working with him as we continue to develop the Group and add value to our shareholders."