New Bright has enlisted Sales Partnership to distribute its range of RC products, entering parts of the market previously inaccessible to the firm.
Kevin Moore, sales director for New Bright, said: “It has historically been a weak point within our business that we have not distributed our range domestically.
“This new arrangement with Sales Partnership will allow us to gain distribution to parts of the retail market that we have previously been unable to access.
“Sales Partnership have a great reputation within the Trade, particularly the Independent sector, and we are looking forward to a great future with them.”
James Triptree from Sales Partnership added: “New Bright is the market leader for the radio control category and we are very excited to be distributing their product range. There are many customers out there that have not had the opportunity to buy the range before and our aim is to service their requirements.”
Meanwhile, Minford Agencies will continue as distributor for Northern and Southern Ireland.