New Bond deal for Corgi - ToyNews

New Bond deal for Corgi

Toy maker seals worldwide deal for James Bond classic movie archive.
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Corgi International has inked a master toy and collectible replica agreement with EON Productions for the James Bond classic movie archive.

The deal runs through until 2010 and includes the next film - which is due for release in 2008 - and subsequent movies released during the course of the term.

Corgi will be able to release both mass market product ranges, as well as core collectables on innovative product lines that include action figures, vehicles, electronic role play, die-cast, high specification remote control (under the Popco brand) and high-end replicas (under the Master Replicas label).

"Corgi has had a long association with the James Bond licence, and as a licensee for over 40 years on die-cast, we truly believe that we have reached an agreement where we can use our expertise in both the mass and collectable markets to release products to a fan base that is both core and aspirational," explained Michael Cookson, Corgi CEO.

"Our product range wil commence before the movie release in 2008 with classic movie product and replicas and continue with some strong and innovative mass market lines. We are proud to continue our association with such a franchise."

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