The range has been designed to help develop a toddler’s motor skills and self-expression. It includes stationery, kits and toys ranging from £1.99 -£14.99, catering for each step of a child’s development and every purchase occasion .
Key products include the TV-advertised TaDoodles range which includes markers, paints, stampers and crayons. Designed to tip and tilt but not topple, they also will not dry out due to their cap-less, re-activating nibs and brushes.
Vivid’s Crayola Division will be supporting the range with Mum-targeted TV advertising, press advertising and PR from February .
“The Vivid team are very excited about extending the brand with Crayola Beginnings to enable safe creative play by children as young as one year old,” stated Vivid Imaginations MD Paul Weston.
“Our 30 per cent plus growth with Mini Kids this year has shown retailers that the potential is huge here. Crayola Beginnings aims to take us to a new level with more specifically designed products bringing more than 1.8 million one to two year olds into the market for Crayola retailers.”