New anti-counterfeit service for the nursery and toy industries launches

SnapDragon uses proven techniques to search and monitor sites around the world and take down offenders.
Publish date:
Social count:

SnapDragon, a new anti-counterfeit service for SMEs specialising in the nursery and toy industries, has been launched by Totseat founder Rachel Jones.

Jones decided to launch SnapDragon after using the techniques developed to defend the Totseat's registered IP to successfully help several other brands.

The team of linguists, data analysts and brand managers use proven techniques and proprietary software to search and monitor sites around the world and use clients' registered IP to take down offenders on e-commerce portals.

When IP attorneys or lawyers are required, SnapDragon introduces trusted experts who understand the priorities and budgetary restrictions faced by SMEs.

“Having defended the Totseat chair harness across the world for the last decade we have built up a huge amount of experience," said SnapDragon's head of research, Jet Doran.

“As an SME we totally understand how infuriating counterfeits are - they potentially put unsuspecting customers at risk, divert legitimate income, and damage reputations. SMEs in the nursery and toy industry cannot afford to ignore counterfeits yet they do, mostly due to not knowing where to start. 

“The SnapDragon offer is affordable and results based - so in some ways there's nothing to lose. No counterfeits no charge. Many firms are adept at managing portals like eBay very successfully, through their VeRO system, but usually only in English. Our native Chinese speakers, and other linguists, bring part of our added value making sure we can communicate with sites and sellers around the world.”

SnapDragon is offering a free trial to anyone concerned about the potential impact of counterfeits on their business – please contact Jet Doran on 07711 227 146 or


10_Industry Services.jpg

Industry services

They are the companies behind the scenes who keep the wheels of the toy business turning. From logistics and safety, through to PR, marketing and recruitment, ToyNews finds out what?s on offer for suppliers?

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.