New animated Transformers on the way

Hasbro and Cartoon Network are teaming up for an animated Transformers TV series.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

According to various internet reports, the series will continue the battle between the Autobots and the Decepticons, with 26 half hours and a 90-minute movie. The 2D series is due to launch in the US in early 2008.

Co-produced by Cartoon Network Studios, Transformers Animated will introduce new characters as well as the old favourites. It will be accompanied by new toys, games and other licensed merchandise and promotions from Hasbro and its licensing division, HPG.

Bob Higgins, senior VP programing and development at Cartoon Network, said: "We've used the basic Transformers and characters as a springboard, but then we're pretty much reimagining the whole thing. What we're doing with it is basically turning it into a superheroes story.

"We're really excited that we're able to take this decades-old property and hopefully turn it into something that kids haven't seen or expected from a Transformers series before."

Related

96_mypictr_200x200.jpg

Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things. ToyNews has more details...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.