New Airfix Model World magazine arrives - ToyNews

New Airfix Model World magazine arrives

Model brand boosted by deal with specialist magazine publisher for monthly mag.
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Key Publishing which already publishes aviation magazines such as FlyPast, Airliner World and AirForces Monthly will produce the title.

"We are absolutely delighted to have formed this partnership with Airfix in order to launch Airfix Model World. Airfix is a massively strong brand with a great history and following and we are relishing the opportunity to bring something very fresh and vibrant into the market," stated Adrian Cox, managing director of Key Publishing.

Darrell Burge, Airfix Marketing Manager said: "We are very excited about the launch of Airfix Model World which further expands the Airfix brand into the magazine marketplace. Key are the perfect partners for us as they have so much experience in publishing high quality market leading specialist leisure titles. I am confident that with the strength of the Airfix brand combined with Key’s publishing expertise, we will have an absolute winner on our hands.’’

The title will cover all modelling genres but will focus on aviation, the largest sub-sector within the market. The 100 page monthly magazine, which launches on 4th November will have a cover price of £3.99.

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