New Airfix Model World magazine arrives

Model brand boosted by deal with specialist magazine publisher for monthly mag.
Author:
Publish date:
Social count:
0
5_AirFixModelWorld-web-300pxl.jpg

Key Publishing which already publishes aviation magazines such as FlyPast, Airliner World and AirForces Monthly will produce the title.

"We are absolutely delighted to have formed this partnership with Airfix in order to launch Airfix Model World. Airfix is a massively strong brand with a great history and following and we are relishing the opportunity to bring something very fresh and vibrant into the market," stated Adrian Cox, managing director of Key Publishing.

Darrell Burge, Airfix Marketing Manager said: "We are very excited about the launch of Airfix Model World which further expands the Airfix brand into the magazine marketplace. Key are the perfect partners for us as they have so much experience in publishing high quality market leading specialist leisure titles. I am confident that with the strength of the Airfix brand combined with Key’s publishing expertise, we will have an absolute winner on our hands.’’

The title will cover all modelling genres but will focus on aviation, the largest sub-sector within the market. The 100 page monthly magazine, which launches on 4th November will have a cover price of £3.99.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.