New agency for Vtech

Vtech has appointed a new media planning and buying agency .
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JAA won a competitive pitch process to handle the £2m account, which started last year as part of a review of all the firm's third party suppliers.

The agency will now work on plans for pre-Christmas campaigns, which will include TV. It is thought that TV production company Bitch, which produces Vtech's TV activity, will continue its relationship with the firm.

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