Kindle Entertainment's pre-school TV property, Big and Small has announced two strategic partnerships for the brand.
Namco Europe, part of the Bandai Namco Group, produce a new range of Big and Small plush toys, which will be installed into amusement machines, such as the classic crane machines at venues popular with pre-school age children and their families.
Big and Small’s move into the amusement sector is a new venture for the brand and takes the product into venues where it has not had a presence before, such as amusement arcades, leisure centres, seaside resorts, bowling alleys and holiday parks.
The new plush toys are rolling out with immediate effect, with further plans to look at new plush products for 2011. This dovetails with other activities such as Big and Small’s appearances earlier this year at Longleat.
In partnership with Heroes for Kids, the online toy shop specialist, Kindle has also just launched an online sales portal, allowing fans of the Big and Small TV show to buy licensed products.
Big and Small’s new online shop (hosted by Heroes for Kids) is available now at www.bigandsmallshop.co.uk and stocks Big and Small plush toys, jigsaw puzzles, giant card games, party stickers, the full range of storybooks, Big and Small DVDs, t-shirts and lunchware.
Heroes for Kids is currently offering customers ten per cent off their first purchase with special promotional codes.
Anne Brogan, founder and director of Kindle Entertainment, commented: “Big and Small continues to delight its audience – both big and small – with its hugely loveable characters and laugh-out-loud stories. These two new strategic partnerships ensure Big and Small will be out having big fun with fans in the UK and all over the world this autumn and into 2011.
"We are thrilled to be working with Namco on this new adventure for Big and Small as they go into a leisure environment where families are having fun and enjoying time together.
"We are also very pleased to join up with Heroes for Kids, a leader in their field, so fans of the show worldwide can extend their enjoyment by buying Big and Small products through our new online shop.”