myStyle campaign in Go Girl Magazine revealed - ToyNews

myStyle campaign in Go Girl Magazine revealed

Interplay teams up with Egmont's publication to promote creative craft brand.
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Interplay's craft brand myStyle will be featured in the March 25th edition of Go Girl Magazine.

A full sponsorship deal has been signed with Egmont's girls publication, including advertising, presence and sponsorship of an eight-page tweens creativity and style special inserted in the same issue. 

Display advertising will also drive girls online to find out more about the myStyle collection, while the pull-out will include images of myStyle creative kits and branding throughout. 

The extensive readership of girls aged eight to 12 can also take part in competitions to win myStyle kits, which will also be featured on the kids' website Swapit. 

Ross Ainsworth, Interplay’s Managing Director, commented: “The magazine and its creative special will add to the wider marketing plan for the brand during the same weeks of publication. 

"The myStyle collection is truly aspirational for this age of reader as they are at just the right age to want to assert their own style and personality into their accessories. 

"myStyle allows them to do just that by creating beautiful jewellery with professional results to be proud of, but with themes that are ideal for teens and tweens.”

For more information, call Interplay on 01628 488944 or email sales@interplayuk.com.

Last year Interplay gave myStyle increased marketing support and added value lines to the girls' brand.

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