MY VIEW: Grand designs

What modern products could learn from their ancestors when it comes to packaging.
Publish date:

Recently I was standing in my local supermarket and became temporarily rooted to the spot. I was staring at a box of Frosties.

I like Frosties, but I don’t usually stare lovingly at boxes of the stuff in the supermarket (I reserve that honour for Toblerones). What was different this time around was that the box of Frosties had been given 1950s retro packaging to celebrate the Queen’s Diamond Jubilee.

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