Nick Baker, TVs celebrity nature expert is heading up the campaign for Interplay's nature study kits My Living World.
The former Really Wild Show presenter has played a key role in the development of the collection and is now actively promoting the range to schools.
In a competition running in national schools newspaper, First News, school children will be able to win a visit from the presenter, who will offer his vast knowledge of the world in a nature study lesson.
The My Living World campaign will launch on April 5th and run throughout the summer term until July 2013.
Ross Ainsworth, managing Director of Interplay, said: "We are delighted to have Nick on board with this campaign as we feel he is the ideal person to truly engage the core audience of the My Living World collection.
"Nick is already an ambassador for the range, and the winning school will greatly benefit from his visit."
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