Carte Blanche Group is launching four new My Blue Nose Friends characters this week.
The new characters - numbers 108 to 111 in the collection - are named Smoo the Cow, Comedy the Hyena, Spirit the Lemur and Twist the Snake.
The brand's Facebook page now has almost 50,000 likes.
Carte Blanche Group launched My Blue Nose Friends in 2008 with five plush characters, each with its own number and personality. The brand has since expanded to include toys, larger plush sizes, figurines, stationery and gifting.
Catherine Lawrence, Carte Blanche brand manager, said: "The new plush characters are sure to capture fans imagination.
"Smoo, Comedy, Spirit and Twist are super cute and very collectable. We've posted sneak preview pictures on our Facebook page and the reaction has been fantastic.
"This is set to be a great year for Tatty Teddy and My Blue Nose Friends, as the brand goes from strength to strength in both the collectable and toy market."
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