MV Sports wins Licensed Toy award

MV Sports was the toys industry?s big winner at the Licensing Awards, taking the Best Licensed Toy or Games gong.
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The firm’s Ben 10 Wheeled Toys range beat off stiff competition from Character’s Armed Forces, Mookie’s Peppa Pig toys, Dangerous Book for Boys from M&S and X Factor instruments from Halsall.

Best Licensed Dress-Up and/or Party Range was won by Mr Men and Little Miss Dress-Up from VMC Accessories. Best Pre-School Licensed Property was Peppa Pig, while the Best Schoolers/Tween or Teen Licensed Property was deemed to be Ben 10.

Wow Stuff’s Top Gear line was the Novelty Gift and Toy range winner.

The awards took place at the Royal Lancaster Hotel in London, handed out by comedian Jason Manford.

The judging for the Product award categories, for which 4,500 products were entered, was conducted by a prestigious panel of top retail buyers including those from Amazon, Tesco, Bhs, Sainsbury’s, M&S, Mothercare, Play.com, Tammy, Hamleys, Waterstones and WHSmith. The judges assessed each product entry against the criteria of the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging.

The finalists in the Retail award categories where Next was declared the best Overall Retailer of Licensed Products, were arrived at through canvassing nominations from licensees and licensors which were then correlated and validated by a panel of industry experts while the Property award categories were also as a result of a nomination and validation process involving thousands of companies.

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