MV Sports signs Driver Dan

Outdoor toy specialist bolsters programme ahead of MIPTV showing for twofour54 property.
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New licensing partners are continuing to sign up for pre-school series Driver Dan's Story Train, as recent BARB ratings show that it was the second most popular programme in the entire Cbeebies schedule (March 1st 2010 - February 28th 2011).

Master toy partner Golden Bear, home entertainment licensee Universal Pictures International Entertainment and publisher Macmillan Books have now been joined by BBC Magazines and MV Sports.

To read the full story on our sister site, Licensing.biz, please click here.

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