MV and Paul Lamond join Tinga Tinga line-up

Firms join Bandai in growing licensing programme for Classic Media's pre-school animation.
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MV Sports will produce a range of bikes, trikes and scooters under the licence and Paul Lamond will offer a line of board games and puzzles.

The two firms join as part of an increasing licensing programme for the animation, which launched on CBeebies in February.

Penguin Group will be first on shelf in the UK with its publishing range in May 2010, followed by Bandai, the master toy licensee, which will roll out its lines from September.

All remaining product is currently in development and will launch at retail across the UK for spring/summer 2011.

Claire Shaw, VP consumer products at Classic Media, commented: "We’re thrilled to announce a fantastic line-up of quality partners for Tinga Tinga Tales and are in the privileged position of being able to implement a strategic L&M programme that will do this brand the justice it deserves.

"We’re very excited by the retail response to date and will continue to work together with our licensees to create synergy across the range and develop truly colourful, original and appealing products that reflect the vibrancy of this fantastic show."


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