Closing shops in Mallow, Blackpool, Midleton and Fermoy, the family-owned business has gone into voluntary liquidation with the loss of 30 jobs.
In a statement, the company's managing director Gerald Murphy cited the state of the economy, lack of access to credit from banks and suppliers, and high running costs.
The company started as a family-run grocery business in Mallow in 1929, but became a full toy store in 1999, expanding two years later with shops opening in Blackpool, Fermoy and Midleton.
The firm's assets are for sale for enquiries call Mallow + 353 22 21197; Blackpool 353 21 4210445; Fermoy + 353 25 30000; Midleton +353 21 4630044
For trade enquiries: email@example.com