Munchkin Lindam has launched its nationwide 'Peek-a-Boo' competition to find three new faces for the brand for 2015.
The current Peek-a-Boo faces feature across all Munchkin's packaging, marketing materials and online and social media channels.
The competition has three age categories - 0-6 months, 6-12 months and 12-24 months - with entrants required to submit a photograph of their baby/toddler having fun during bath time or feeding time, along with a five word caption which sums up their entry.
The competition will be hosted on the Munchkin UK Facebook page where people can upload their photo entries.
There will be one winner and one runner up in each age category. As well as featuring in the Munchkin 2015 UK catalogue, on marketing materials, packaging and across social media, each winner will also receive a framed version of their favourite photograph from the photoshoot and a bundle of Munchkin products.
"As part of a strategic initiative to engage and involve consumers in the Munchkin brand, the 'Munchkin Peek-a-Boo' competition will showcase entries which reflect the 'It's the little things' Munchkin brand ethos," said Matthew Wilson, EMEA marketing director at Munchkin.
"Whether it's babies' hair decorated with bubbles or faces covered in food, we know that many of these pricelss, fun moments take place at home during part of the daily routine.
"We look forward to working closely with our PR and digital agencies to find the new faces of our promotional and on-pack activity for 2015."