The agreement will see Stepping Stone Marketing distributing over 100 different Mudpuppy product lines exclusively in the UK.

Launched in 1992 as a division of Galison, Mudpuppy offers puzzles, journals, diaries, educational games, toys aand stationery and are currently available throughout the US, Mexico, Australia, New Zealand, Asia, the Middle East, and Continental Europe.

Paul James, MD of Stepping Stones Marketing, said: '“The introduction of Mudpuppy into the UK will be a major boost to the educational toy and gift market, as the range provides a variety of exciting and attractively designed collection of puzzles and games for children.

"Over the next 12 months we will be introducing further products from the range to ensure that the products provide retailers with the largest available choice of educational puzzles and games in the UK.”