Mr Monopoly to give away his fortune to celebrate launch of Monopoly Ultimate Banking

The promotion, which will come to the UK later this year, sees fans win anything from $5 to $20,580 which is the total amount of money in a standard Monopoly game.
Publish date:

To help celebrate the launch of the cashless Monopoly Ultimate Banking game, Mr Monopoly has decided to give away his fortune to consumers.

The Monopoly Ultimate Vault Giveaway will see specially marked Monopoly Ultimate Banking games contain a promotional Vault Giveaway Card that players can tap on the Ultimate Banking Unit and check to see if they are a potential winner.

Cash prizes range from $5 to $20,580 (the total amount of money in a standard Monopoly game) and although it hits the US first, the Monopoly Ultimate Vault Giveaway promotion will make its way to the UK later this year.

“We continue to keep the Monopoly brand relevant for today’s fans and have introduced the Monopoly Ultimate Banking game to reflect how many of today’s financial transactions are happening without cash,” said Jonathan Berkowitz, senior vice president of global marketing for Hasbro Gaming.

“The Monopoly Ultimate Vault Giveaway is an exciting way to help celebrate the game’s launch and give back to our fans by letting them ‘tap into’ Mr Monopoly's wealth.”

The Monopoly Ultimate Vault Giveaway is open to US residents and runs from August 15th, 2016 to January 15th, 2017. The promotion will come to Canada, Switzerland, France, Germany, the United Kingdom, Northern Ireland and Spain later this year.

The new Monopoly Ultimate Banking game trades in Monopoly Money for an Ultimate Banking Unit and readable bank cards, event cards and title deeds that allow players to buy properties, collect rent and track their wealth with a simple tap.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.