Mr Men returns - ToyNews

Mr Men returns

International broadcast roll out continues as revamped show gets second series.
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International broadcast roll out continues as firm gets second series.

Following the successful premieres earlier this year of The Mr Men Show on Cartoon Network US and Five UK, Chorion's broadcast partners have committed to a second season of the animated sketch show.

A further 52x11 minutes are in production for broadcast in 2009, bringing the total number of episodes available to 104.

The first season of The Mr Men Show is also proving to be a hit internationally and the initial run has just secured broadcast deals with YTV Canada, Mediacorp Singapore and KTV South Africa.

The first seasn has already begun airing on France 5, ABC Australia and Hop! Israel with Tiji France scheduled before year-end.

"Since its launch at Mipcom last year, The Mr Men Show has captured the imagination of broadcasters worldwide," said Geraint Marsh, senior VP of TV sales at Chorion.

"We are excited to be bringing new episodes to the international market and are hopeful of securing new broadcast partners for both series one and two at Mipcom."

There is also an extensive merchandising programme in place for kids with apparel, toy, publishing and DVD partners now secured.

Master toy licensee Fisher Price is set to launch toys in the UK and Australia in the autumn this year, with a range including collectible plush, playsets and feature plush. Global DVD partner Sony Pictures Home Entertainment will begin its international roll out starting in the UK and France for Q4.

A tie-in publishing programme has also been agreed with Penguin Group (USA) and Egmont (UK) and Hachette (FR) to launch a range of books in 2009.

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