A number of celebrity Mr Men and Little Miss podcasts are launched today to help raise money for children's charity, the Variety Club.
Readings by six celebrities can be downloaded for £1.50 for one story or £5 for the set. The line-up is as follows:
Mr Tickle - read by Blackadder and Time Team's Tony Robinson
Little Miss Sunshine - read by Joanna Lumley
Mr Strong - read by GMTV's Ben Shephard
Little Miss Splendid - read by former Eastender Wendy Richard OBE
Mr Small - read by DJ Neil Fox
Little Miss Magic - read by DJ Neil Fox
Mr Daydream - read by Life on Mars' John Simm
This is the first time that the Variety Club has produced a podcast as a fundraising activity. The charity has worked with Mr Men and Little Miss since July 2006 to support its Gold Heart appeal. Throughout August and September in WH Smith and Thomas Cook shops across the UK, Gold Hearts are on sale with a soft toy for £3.
"We are very excited to extend our partnership with the Mr Men and Little Miss in this innovative project," said Variety Club's Russ Kane. "We believe it's the first time a charity has ever used podcasts as a fundraising mechanic."
John Collins, senior marketing manager for Chorion (the licensing company for the Mr Men and Little Miss property), added: "The books are where the magic began for the iconic characters and it seems only right to celebrate them with a range of celebrity podcasts to bring the fun and laughter to a new generation of fans."
The podcasts can be downloaded from www.varietyclub.org.uk/mrmen.