Moves makes million mark

Winning Moves has sold its one millionth Monopoly themed game as it celebrates its 10th birthday.
Publish date:
Social count:

The first customised regional game was launched in December 1998 and saw the landmarks of Edinburgh swap places with the traditional Monopoly London sites and sights. The most recent launch was a Monopoly Tottenham Hotspur game in November.

In between the company has produced many regional, soccer and University customised editions, all loyal to the original game with the key Monopoly icons remaining in places and only the street names altering. The actual one millionth game sold was a Monopoly Liverpool FC edition.

Commercial director Mark Marriot (pictured) said: "When we began producing the regional board games we had no idea of the market capacity. But a decade on the games are proving even more popular than at the start.

"There are several reasons, we believe, for this. Firstly we have now got an even better feel for the product and have developed a mature distribution and retail network.

"Also, we are discovering smaller more compact cities and towns are proving just as popular as the bigger locations. That's because the loyalty and pride factor is all the greater in these tighter-knit places.

"We still have a lot of the big cities left to do - including Belfast, Cardiff and Leeds - but also many UK towns too, following recent spectacular successes in Wigan in particular - and also Reading and Ipswich."



Vivid makes console move

Vivid Imaginations is about to enter the console market in a joint venture with Nikko, launching a new portable entertainment centre incorporating, games, MP3, video and digital imaging technology.


Philips makes Marvel move

Marvel International is looking to make a bigger impact in the licensing sector, appointing former 4Kids Entertainment MD Simon Philips as its new president.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.