Moshi Monsters Waggle Tagz due this year

John Adams will also produce an arts and crafts kits after signing popular licence.
Publish date:

A Moshi Monsters version of John Adams' 2012 best-seller Waggle Tagz will hit toy retail this year.

Moshi Monsters Waggle Tagz 3D Studio allows kids to decorate, personalise and add messages to printed Moshi images, then use the Tagz Studio to transform them into lenticular 3D motion and morphing images.

The images can then be popped onto a strap and tagged onto books, pencil cases and more to personalise accessories, make cards, invitations or other gifts.

John Adams has also acquired the rights to produce an official Moshi Monsters craft kit, targeting fans aged six-plus.

“We are thrilled to be working with Mind Candy on Moshi for 2013 and beyond,” said Simon Pilkington, MD of John Adams. 

Read the full story on

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019