Moshi Monsters toys star on Young Apprentice

Final of the series saw the contestants design a video game and promote it with a viral marketing campaign.
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Much of the episode was filmed at the Mind Candy offices. The Moshi Monsters creator developed and bought to life the finalist’s game ideas.

Michael Acton Smith, CEO of Mind Candy commented: “Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams.”

The picture shows Karren Brady and Nick Hewer with Vivid's Moshi plush on the show.

Also featured on the episode was ToyNews publisher, Stuart Dinsey and editor-in-chief of sister title, MCV, Michael French, who were in the audience when the contestants made their final presentations.


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