Beginning tomorrow in London's Brent Cross, Toys R Us stores across the UK will host the first ever Moshi Magic Choc Tour.
The tour will travel nationwide throughout the UK, stopping at a total of ten different TRU stores every weekend between now and the run up Christmas Eve.
The tour follows the 400,000 gift sponsorship sampling campaign with the UK's biggest selling kids magazine, Moshi Monsters Mag, in the September issue.
"It will be a fantastic day for all Moshi fans," said Kieran Murphy, head of marketing at The In Thing, which distributes Magic Choc and Moshi Magic Choc. "We encourage parents and children to join us at the event in their local TRU store and have some Magic Choc fun.
"It's a prime time of year for Magic Choc, the perfect stocking filler. We are right behind Moshi Monsters and proud to host the first Moshi Magic Choc tour."
The tour will also visit Shrewsbury, Teesside, Sheffield, Bristol, Warrington, Glasgow Helen Street, Oldbury, Southampton and Swansea.
In addition to this, Moshi Magic Choc will be given away free in The Daily Mirror. Readers can pick up a copy of the newspaper on Saturday, take the coupon to their local TRU and redeem their free pack.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.