The first part of Mind Candy's plans to turn popular children's online game Moshi Monsters into a brand is underway, with the firm launching a range of collectible wristbands in October.
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The firm is also launching a competition for fans to win the chance to be in TV ads for the new products. Kids between 11 and 14 are being invited to send in a 30-second video showing their personality and dancing to their favourite music.
Entries must be emailed to firstname.lastname@example.org by August 16th. Ten finalists will then attend a casting session on August 20th in central London and three winners will be chosen as the Moshi Bandz TV stars and will receive £200 each.
Parents are asked to submit their child's video link via email to and include contact details - parent full name, city or town and phone number as well as the link to the video. The email subject line should read MOSHI BANDZ TV AD.