Moshi Magic Choc tours Smyths across Ireland

Kids' edible toy celebrates a homecoming tour.
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Following the success of its UK winter tour last Christmas, Moshi Monsters Magic Choc is hitting the road with a tour of Smyths Toys Superstores throughout Ireland.

Starting Monday, March 25th in Smyths Toys Superstores in Jervis St, the tour will offer Moshi fans the chance to join Team Magic Choc in-store, with demonstrations showing visitors how to create a chocolate Magic Choc character.

Coinciding with the start of the Easter school holidays, the event will also include exclusive Moshi Monsters giveaways and prizes before ending in Ballymena, Northern Ireland on April 7th.

Manufactured in Belfast, Northern Ireland, Magic Choc will celebrate an Irish homecoming as the tour visits a Smyths store in the same town as the chocolate factory.

"It's wonderful to be taking Magic Choc back on the road. We had such a positive reaction on the winter tour," said Kieran Murphy, head of marketing at The In Thing.

"Smyths Toys Superstores have been fantastic throughout the planning of the event and we can't wait to introduce Magic Choc to Moshi fans in their stores in what is a critical Easter holiday period for us."

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