After successfully launching the Moshi Monsters version of Magic Choc earlier this year, The In Thing has organised a huge sampling campaign for the product to sponsor the free gift in September’s Moshi Magazine.
The Skyjack publication has been named “The UK’s Biggest Selling Kids Magazine”, with an ABC accredited circulation of 227,958.
As well as the sample, within the magazine Moshi Magic Choc will feature as the “Yum-Yum” section where readers can follow step-by-step instructions to create their very own chocolate Oddie.
As part of the deal, two other licensed Moshi products from The In Thing – Moshi Goo and Moshi Monsters Puzzle Erasers – will also be featured in the mag.
Keiran Murphy, head of marketing at The In Thing, said: “We’ve produced 400,000 sample packs of Moshi Magic Choc for the campaign, so we’re excited to see how the Moshi fans react to the Magic Choc concept.
“We’re huge fans of Moshi here at The In Thing, we’re proud of our long list of Moshi Exclusives. To work together with the biggest kids magazine in the country right now was a brilliant project. We can’t wait for the sampling campaign to launch later this month.”
Moshi Magic Choc is a completely mouldable, flexible chocolate which kids can squish, squash and eat. Each box comes with a guide booklet to help kids make chocolate Moshi Monsters.
Made from 100 per cent Belgian chocolate, Magic Choc is made in the UK using no artificial flavourings or colourings. Each pack also comes with an antibacterial wipe.
The In Thing: 0845 365 3030
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