Moshi Goo will help Moshi Monsters fever continue this year after its distributor saw pre-orders go "through the roof".
The product is a powder that turns water into thick goo after two minutes. Kids can then add ‘Goo Dissolver’ to turn it back to water.
But the strong selling point is the fact that each Goo box comes with one of eight exclusive green Moshi Monsters figures.
The In Thing is billing the £9.99 Moshi Goo as a fun bath time product for kids. It contains no harmful chemicals or preservatives.
"Moshi Goo is one the most unique products we have ever launched," head of marketing Kieran Murphy told ToyNews.
"We’re confident it’ll be up there as the most sought after Moshi line, especially with the exclusive Moshi Monsters figure included inside."
Sales director Pete Jackson added: "Pre-orders approaching the launch were through the roof. We’ve had a great response and are delighted to see everyone getting as excited about Moshi Goo as us."
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