Moshi creator to talk about how he grew the brand

Michael Acton Smith will talk about 'The Making of a Moshi Monster' at Business Connections event.

Author:: Dominic Sacco
Publish date:: Feb 6, 2013

Mind Candy founder Michael Acton Smith is giving a talk at Business Connections later this month.

He will talk about how he went from working out of a rent-free attic to growing his Moshi Monsters firm Mind Candy into a £200 million business.

The London Evening Standard's event takes place on February 27th at the Emmanuel Centre in London, from 7.30pm to 9.30pm.

Tickets are free for Business Connections members or £50 for non-members.

More details can be found here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Marketing

Michael Acton Smith on his ambitions for a long-term toy brand.

Marketing

Michael Acton Smith is the founder of top licensed toy property Moshi Monsters, but he’s not content with just one brand. In this exclusive interview, he explains to Dominic Sacco about choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of his company Mind Candy.

Marketing

Founder and CEO Alice Taylor says Michael Acton Smith inspires Makie.

Marketing

Kieran Rees and four other lucky ticket holders visit Mind Candy and CEO Michael Acton Smith.

Marketing

Mind Candy's upcoming brands will ditch web browsers for tablet devices, says CEO.

Marketing

After taking the world of browser games by storm, Moshi Monsters is back with a brand new mobile adventure in the form of Moshi Monsters: Egg Hunt. We sat down with Aimee Withrington of Mind Candy to find out more.