The firm will launch a Moshi Monsters themed gift pack in time for Christmas.
The pack will hit the shops on November 12th and contains a three-month Moshi membership card, three-day membership cards to give to friends, a Moshi Monsters soft toy, Moshi Bandz – coloured, collectable wristbands, postcards, stickers and much more.
Ed Relf, chief marketing officer, Mind Candy, commented: “The Moshi Monsters Gift Pack is the perfect Christmas gift for Moshi Monsters players and we are proud to unveil what will become a hugely sought after gift for our 27 million Moshi Monsters players across the world.”
Mind Candy is also planning a new Moshi-branded iPhone app, an official Moshi Monsters magazine and video game scheduled for release in late 2011.
Relf continued: “We now have over 27 million players across more than 150 countries across the world with the game now growing at one new player every second.
"We believe that this new range of fun and exciting products will capture the imagination of both existing and new players as we continue to build Moshi Monsters into one of the worlds fastest growing children’s entertainment properties.”