As a percentage of all TV advertising seen by children, Toys & Games enjoyed a 1.3 percentile point increase in January to April 2012 versus 2011, and a 2.5 percentile point increase versus 2010.
March 2012 has shown the largest YOY difference, with Toys & Games representing 11.1 per cent of all TV advertising seen by children in 2012 compared to 7.7 per cent in March 2011, due to a 29 per cent YOY increase in the number of campaigns on air vs 2011 (96 vs 124).
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