MCM London Comic Con will boast greater show space when it returns to the Excel Centre this October.
The consumer show for movies, games, anime and dress-up fans will grow from 25,000 square metres to 34,000 square metres, spreading the event across both sides of Excel for the first time.
MCM is attracting more toy industry exhibitors, including Esdevium Games and a host of independent retailers.
MCM joint managing director Bryan Cooney said: "Growing the show's footprint will not only allow us to provide additional exhibitor space, but will also enable us to expand our Main Theatre, so even more visitors get to enjoy the latest movies from the UK's biggest distributors, as well as cast and crew presentations."
The news comes after last month's MCM London Comic Con 2013 set a new attendance record, with over 76,000 movie, video game, sci-fi, anime, cosplay and comic fans attending over the long weekend.